Chashama
Chashama is a nonprofit organization that partners with property owners to transform unused real estate into creative hubs.
Role: Creative Initiatives Director
Previous: Graphic Designer, Social Media Manager
Digital and print materials
Chashama Gala
The Chashama Gala is a free-flowing, immersive extravaganza featuring over 300 performers in a labyrinth of installations. Over two days, 2,500+ attendees were inspired by New York City’s underground artists.
I oversaw all marketing initiatives, creative deliverables and hired talent.
Examples of Gala artists:
Honoree Wall
Activation for the honorees at the 2023 Gala, BroadwayHD and Rosenberg & Estis.
I worked directly with each company to create something that best aligned with their ethos and brand identity.
MTA Partnership
In partnership with the MTA, Chashama activated unused space in the subway system with site-specific artwork. I designed the window decals and worked with the video team to generate buzz around the partnership.